Kristin Ess Purple Toning Shampoo - Brass Neutralizing, Shine Restoring, Color Safe

Introducing Zip-Up Technology™, a specialized strengthening complex that targets weak areas of the hair, zipping up split ends and smoothing damaged cuticles to protect hair from environmental stressors and prevent color fade.

Kristin Ess has designed a purple shampoo that is perfect for toning blondes and brunettes while being sulfate-free, a rare combination to find in the market. This shampoo is ideal for those who prefer ashy tones or pastel lavender tones, and it can be used every time you shampoo. For those who prefer neutral tones, use it only when necessary to reduce brassiness. It can be used alone or with The One Purple Conditioner on both natural and color-treated hair.

To achieve the best results, start by cleansing and conditioning your hair with sulfate-free products that deeply moisturize and leave your hair looking shiny and full from the roots to the tips. The ultra-violet pigment in the shampoo helps to reduce brassiness, tone hair intensively, restore shine, and is completely sulfate-free.

For optimal usage, depending on the thickness of your hair, take a quarter-sized amount of shampoo and apply it to wet hair, massaging it into your scalp to create a rich lather. Focus more product on areas with brassiness and let it sit longer at the roots before running it through the ends as you shampoo. Rinse thoroughly and follow up with a conditioner or hydrating mask for best results.

This product is cruelty-free, keratin safe, and free of sulfates, parabens, and phthalates, ensuring a gentle yet effective hair care routine.

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